BIG NEWS! – NEW HID’N PINES LOGO!
We’re bringing the “Camp Happily” feeling to life with our new logo design!
Over the past couple of years, we’ve been working to create a new logo design that would be both fresh and inviting. Our mission is to embody our “Camp Happily” atmosphere to accompany our friendly service. Hid’n Pines has been around for over 50 years, and we’ve had a number of looks over the years.
Let’s take a look at our logo journey with a quick trip down memory lane, what do you think?
Pretty neat, right?! The above photo was taken in 1965. Who remembers this sign??
Now let’s jump ahead 50 years to 2015:
Here’s a few more Hid’n Pines looks from the archives:
We unveiled a couple of fresh designs since 2013, which was our 50th anniversary season. Perhaps you’re wearing your vintage Hid’n Pines t-shirt right now?! The 50th anniversary logo design was a hit right off the bat. Maybe it brought back memories of camping vacations in your wood-paneled family station wagon or inspired you to shop for that Airstream trailer you’ve always wanted. Our staff loved the new look on our apparel as well.
All things considered, we knew we were heading in a new and exciting direction with this look, especially with the colors (we love blue!), which made us want to explore even further into our long-term logo goals. Thus began the long search for just the right new logo.
Our logo’s look and feel is so very important to us! We feel that there is a beautiful opportunity to connect with our guests, neighbors, staff, everyone in an instant, to inspire a feeling, help recall a happy beach memory, or better yet a desire to go camping, now! 🙂
Last winter, we engaged our social media following to provide feedback on another round of logo brainstorming. We compared our current logo (the one you see on our road sign currently) along with a few other looks/versions and let the comments roll in.
The entire process was enlightening and productive. We decided to start again from scratch with a different color scheme and in a different direction altogether, believe it or not! 🙂 We knew at this point we wanted to maintain the circular look, and perhaps a have a banner or shape upon which to display our name. In this next creative round, we tried to incorporate more familiar elements from our longstanding wooden sign/logo that you all know very well.
That exploration brought us to the round, textured logo look that you may have seen on our stickers, postcards, coffee mugs, and t-shirts this past summer.
We were very happy, but hadn’t fallen deeply in love yet.
After the summer season passed, we revisited the latest look and went back to the drawing board. We were missing the presence of the essential Old Orchard Beach camping elements we hold so close to our hearts. We wanted to see the serenity of the ocean, the warmth of the sun, the comfort and peace of enjoying time amidst the pines here at the campground. Our aim was simple complexity, if that makes sense; a simple look that inspires a complex deeper feeling and meaning.
We learned a lot from our prior logo redesign ventures, and did some serious research leading up to this point, so we felt much more prepared to decide and provide direction on what we wanted. We had a very clear vision, which is necessary with a project like this. Then the fabulous day finally arrived when we were presented with a look that really struck us.
You know how when you see THE perfect thing, place, job, item on the menu, ANYTHING, that one thing you’ve been searching for for so long and finally it makes an appearance and you just know? In an instant, you’re in love? Well, this was our experience when we arrived at the new Hid’n Pines logo, it was love at first sight. With a few minor tweaks and edits, we arrived at what we now so happily present to you as the new Hid’n Pines Family Campground logo!
The new Hid’n Pines logo showcases the ideal Old Orchard Beach camping scene for you. There you are, standing on your pristine, quiet campsite at Hid’n Pines among the tall trees. You’re enjoying a vacation or getaway with family, friends, and those you love; creating or continuing an annual tradition. Conveniently located just a half a mile, or a 10 minute walk from your campsite is the gorgeous sandy beaches of Old Orchard Beach. The clear, clean (albeit chilly!) water, waves coming in to the shore. You look out ahead and see the horizon, and Old Orchard Beach’s beautiful sunrises and sunsets there each and every day for you to experience and enjoy. The seagulls fly above, enjoying the beauty of the beach just as much as we all do. Wrap all of these elements together and you have what is sure to be a Camp Happily experience in the making.